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Florida’s Tourism Industry Maintains Year-Over-Year Growth in Q3 2025 Over Record-Breaking 2024

December 31, 2025

TALLAHASSEE, Fla.— Today, VISIT FLORIDA announced that Florida welcomed an estimated 34.3 million travelers in the third quarter of 2025, reflecting continued year-over-year growth in visitation. This steady performance underscores Florida’s enduring appeal and the state’s commitment to ensuring visitors enjoy a safe, fun, and unmatched vacation experience. Preliminary estimates show that domestic travelers accounted for [...]

VISIT FLORIDA Applauds Governor Ron DeSantis’ Floridians First Budget

December 11, 2025

TALLAHASSEE, Fla. – VISIT FLORIDA commends Governor Ron DeSantis for his continued commitment to strengthening Florida’s economy and maintaining the state’s position as the world’s premier travel destination through the investments he has proposed for the coming fiscal year. The proposed $80 million investment reflected in the 2026–2027 Floridians First Budget reflects the Governor’s support of VISIT FLORIDA and [...]